Tourism, the City Council silences the "night owls." "Tourist tax: summer in line with 2024."

Rimini, September 24, 2025 – It wasn't a memorable summer. But it wasn't all that bad either . The 'night owls' who were predicting a season of deep red have been proven wrong. While awaiting official data (the Region will release them in October), Palazzo Garampi has begun crunching the numbers, working on tourist tax revenues. These numbers are "useful for measuring tourist attendance," the administration notes. "We spent this summer like this, between July and August, in the midst of a media storm, with many saying: seaside tourism is over in Italy . Assobalneari had spoken of an average decline of 20 % in Italian resorts." But the data the Municipality has in hand depicts a different summer. "We can already anticipate some more solid and less uncertain results than the typical September impression, through the overnight stay data resulting from the Municipality's tourist tax."

Here are the numbers. In the first eight months of this year, from January to August, Rimini "had a 0.6% increase in overnight stays compared to the same period in 2024, a year that had been very positive from a tourism perspective." And "compared to 2023, the growth is exactly 10% ." These figures contradict "those who have spoken of a collapse in Italian seaside tourism." Delving deeper into the numbers, some considerations are worth making. Starting with short-term rentals. As hoteliers have repeatedly pointed out, this year's occupancy count also includes many overnight stays in private accommodations that in the past, lacking identification codes, escaped the statistics.

Certainly : July and August saw a decline, as confirmed by data from Palazzo Garampi. Looking at the first half of the year alone (January to June), overnight stays increased by 6.1% in 2025. This percentage increases to 22.4% if we take the first half of 2023 as a reference, the Municipality further emphasizes. Considering the three summer months—June, July, and August—"Rimini this year, according to the tourist tax figures, is in line with 2024, recording an overall decline of just 0.4%. This figure will likely approach zero once the natural percentage of late payers is absorbed." June was an extraordinary month; the declines in July and August, according to the Municipality, were limited to a 3.5% decrease compared to 2024, while "they are better than summer 2023."